Strategy and transaction costs : the organization of distribution in the carbonated soft drink industry
Year of publication: |
1992
|
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Authors: | Muris, Timothy J. |
Other Persons: | Scheffman, David T. (contributor) ; Spiller, Pablo T. (contributor) |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 1.1992, 1, p. 83-128
|
Subject: | Vertriebsweg | Distribution channel | Softdrink-Industrie | Soft drink industry | USA | United States | 1987-1989 |
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