Strategy as staged performance : a critical discursive perspective on keynote speeches as a genre of strategic communication
Matthias Wenzel, Jochen Koch
| Year of publication: |
2018
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|---|---|
| Authors: | Wenzel, Matthias ; Koch, Jochen |
| Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 39.2018, 3, p. 639-663
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| Subject: | critical discursive analysis | genre of strategic communication | multimodality | strategy as practice | video methods | Strategisches Management | Strategic management | Diskurstheorie | Discourse theory | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/smj.2725 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011973566