STRATEGY FOR FINANCIAL SERVICES: CASHING IN ON COMPETITIVE INERTIA

Although new products in the financial services field can be easily duplicated by competitors, it often takes a long time for competitors to do so. An investigation by the authors reveals that there are many reasons for this phenomenon ranging from product complexity to the internal politics and corporate culture of competitors. Understanding these response barriers can be a key ingredient of success.

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Year of publication:	1984
Authors:	MacMillan, Ian C. ; Lynn McCaffery, Mary
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 4.1984, 3, p. 58-65
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039032 [DOI]
Source:	Other ZBW resources

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