Strategy transition and marketing innovation of a vertical search engine : the case of Kuxun company
Year of publication: |
2011
|
---|---|
Authors: | Jiang, Lin ; Zhang, Yadan ; Xun, He ; Zhang, Haijun ; Kang, Jun |
Published in: |
Frontiers of business research in China : selected publications from Chinese universities. - Beijing : Higher Education Press, ISSN 1673-7326, ZDB-ID 2388653-5. - Vol. 5.2011, 4, p. 619-634
|
Subject: | Reisevermittler | Travel agency | Electronic Commerce | E-commerce | Suchmaschine | Search engine | Marketingmanagement | Marketing management | China |
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