How Social Commerce communication can support brand loyalty : an analysis of Nike's efforts in Facebook Community Management
Year of publication: |
2015
|
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Authors: | Nusser, Stefanie ; Mahle, Irene ; Pätzmann, Jens |
Published in: |
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie. - Neu-Ulm : Hochschule Neu-Ulm, ZDB-ID 2707513-8. - 2015, 4, p. 48-57
|
Subject: | Nike <Firma> | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Markentreue | Brand loyalty | Kundenbindung | Customer retention |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in deutscher Sprache |
Other identifiers: | hdl:10419/178303 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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