Strengthening outcomes of retailer-consumer relationships - The dual impact of relationship marketing tactics and consumer personality
| Year of publication: |
2003
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|---|---|
| Authors: | Odekerken-Schröder, Gaby ; De Wulf, Kristof ; Schumacher, Patrick |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 3, p. 177-190
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