Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality
| Year of publication: |
2003
|
|---|---|
| Authors: | Odekerken-Schroder, Gaby ; De Wulf, Kristof ; Schumacher, Patrick |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 56.2003, 3, p. 177-190
|
| Publisher: |
Elsevier |