Strengths of online travel agencies from the perspective of the digital tourist
Mercedes Marzo-Navarro, Carmen Berne-Manero, María Gómez-Campillo, Marta Pedraja-Iglesias
| Year of publication: |
2019
|
|---|---|
| Authors: | Marzo Navarro, Mercedes ; Berne-Manero, Carmen ; Gómez-Campillo, María ; Pedraja Iglesias, Marta |
| Published in: |
Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : IGI Global, ISBN 978-1-5225-7856-7. - 2019, p. 187-210
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| Subject: | Reisevermittler | Travel agency | Online-Buchungssystem | Online booking system | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-7856-7.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023237