Structural comparison and consumer choice
Year of publication: |
2010
|
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Authors: | Markman, Arthur B. ; Loewenstein, Jeffrey |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 2, p. 126-137
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Werbepsychologie | Psychology of advertising | Vergleichende Werbung | Comparative advertising |
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