Structural Models of Demand to Study Consistent Pricing During Sales Promotions
Year of publication: |
2010
|
---|---|
Authors: | Meza, Sergio |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Nachfrage | Demand |
Extent: | 1 Online-Ressource (51 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 20, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1664470 [DOI] |
Classification: | C50 - Econometric Modeling. General ; D40 - Market Structure and Pricing. General ; L00 - Industrial Organization. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Meza, Sergio, (2014)
-
Consumers' Purchase Behavior Under Trade-In Program with Limited Promotion Period
Hu, Shu, (2017)
-
Kwon, Minjung, (2018)
- More ...
-
Do private labels increase retailer bargaining power?
Meza, Sergio, (2010)
-
Endogenous location leadership
Meza, Sergio, (2009)
-
Cross-category indulgence : why do some premium brands grow during recession?
Mark, Tanya, (2016)
- More ...