Structure des applications sémiotiques en marketing
Martial Pasquier
| Year of publication: |
1997
|
|---|---|
| Authors: | Pasquier, Martial |
| Publisher: |
Berne |
| Subject: | Marketingtheorie | Marketing theory | Linguistik | Linguistics | Theorie | Theory |
| Extent: | 33 S. : graph. Darst |
|---|---|
| Series: | Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern. - Bern, ZDB-ID 1425600-9. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | French |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000961352