Structure des applications sémiotiques en marketing
Martial Pasquier
| Year of publication: |
1997
|
|---|---|
| Authors: | Pasquier, Martial |
| Publisher: |
Bern |
| Subject: | Marketing | Semiotik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 33 Bl. : graph. Darst. |
|---|---|
| Series: | Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern. - Bern. - Vol. Nr. 31 |
| Type of publication: | Book / Working Paper |
| Classification: | Marketing ; Semiotik |
| Source: |
Persistent link: https://www.econbiz.de/10004366163