Structure des applications sémiotiques en marketing
Year of publication: |
1997
|
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Authors: | Pasquier, Martial |
Publisher: |
Bern |
Subject: | Marketing | Semiotik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 33 Bl. : graph. Darst. |
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Series: | Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern. - Bern. - Vol. Nr. 31 |
Type of publication: | Book / Working Paper |
Classification: | Marketing ; Semiotik |
Source: |
-
Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean, (1987)
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Ackermann, Carsten, (2004)
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Heilbrunn, Benoît, (2015)
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Les entraves politiques et administratives à la transparence gouvernementale
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
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Pasquier, Martial, (1994)
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