Examining brand affect mediation roles : trends and implications for tablet PCs market
Sri Rahayu, Tulus Haryono, Mugi Harsono, Ahmad Ikhwan Setiawan
| Year of publication: |
2020
|
|---|---|
| Authors: | Sri Rahayu ; Haryono, Tulus ; Harsono, Mugi ; Setiawan, Ahmad Ikhwan |
| Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-755X, ZDB-ID 2455723-7. - Vol. 13.2020, 2, p. 144-160
|
| Subject: | brand intention | brand reliability | brand affect | purchase loyalty and attitudinal loyalty | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTGM.2020.106748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012206727