Struggle of the story : towards a sociocultural model of story world tension in communal consumption
Year of publication: |
2023
|
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Authors: | Lindberg, Frank ; Larsson Mossberg, Lena |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 5/6, p. 498-519
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Subject: | collective narrative | consumer culture | experiential consumption | Experiential marketing | sociology of narrative | tourist experiences | Konsumentenverhalten | Consumer behaviour | Soziologie | Sociology | Narrative Methode | Narrative method | Event-Marketing | Event marketing | Urlaubsverhalten | Holiday behaviour | Privater Konsum | Private consumption |
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