Student corporate brand identification: an exploratory case study
Year of publication: |
2007
|
---|---|
Authors: | Balmer, John M.T. ; Liao, Mei‐Na |
Other Persons: | Melewar, T.C. (ed.) |
Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 12.2007, 4, p. 356-375
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Business schools | Corporate branding | Brand identity | Franchising | Higher education | Universities |
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