Cause, effect and benefits of a standardised corporate visual identity system of UK-companies operating in Malaysia
Year of publication: |
2001
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Authors: | Melewar, T.C. ; Saunders, John ; Balmer, John M.T. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 35.2001, 3-4, p. 414-427
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