Student relationship management in Germany - foundations and opportunities
Andreas Hilbert, Karoline Schönbrunn, Sophie Schmode
| Year of publication: |
2007
|
|---|---|
| Authors: | Hilbert, Andreas ; Schönbrunn, Karoline ; Schmode, Sophie |
| Published in: |
Management revue : socio-economic studies. - Baden-Baden : Nomos, ISSN 0935-9915, ZDB-ID 1024958-8. - Vol. 18.2007, 2, p. 204-219
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Studierende | Students | Hochschulpolitik | Higher education policy | Data Mining | Data mining | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003489182