A Study on Factors Influencing Brand Preferences among Baby Boomers and Generation Y Buyers in Passenger Car Segment Focussing Chennai Region
Year of publication: |
2017
|
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Authors: | Davey, Pavitra |
Other Persons: | Balakrishnan, Lalitha (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Markenimage | Brand image | Zielgruppe | Target group | Kraftfahrzeug | Motor vehicle |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Management Sciences and Business Research, Vol. 6, Issue 4, April 2017 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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