The wine influencers: Exploring a new communication model of open innovation for wine producers : a netnographic, factor and agil analysis
Year of publication: |
2020
|
---|---|
Authors: | Ingrassia, Marzia ; Altamore, Luca ; Bacarella, Simona ; Columba, Pietro ; Chironi, Stefania |
Published in: |
Journal of Open Innovation: Technology, Market, and Complexity. - Basel : MDPI, ISSN 2199-8531. - Vol. 6.2020, 4, p. 1-30
|
Publisher: |
Basel : MDPI |
Subject: | knowledge transfer | digital communication innovation | digital wine marketing | open innovation for wine industries | wine industry innovation |
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