Study on the influencing factors of mobile users' impulse purchase behavior in a large online promotion activity
Year of publication: |
2019
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Authors: | Liu, Qihua ; Zhang, Fuguo |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 17.2019, 2, p. 88-101
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Subject: | Double 11 Promotion | Impulse Buying Tendency | Impulse Purchase | Mobile Commerce | Social Environment | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Online-Handel | Online retailing | Mobile Business | Mobile business | Kaufentscheidung | Purchase decision |
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