A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model
Year of publication: |
2012
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Authors: | Hsieh, Ming-yuan |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 6.2012, 3/4, p. 323-341
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Subject: | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | AHP-Verfahren | AHP approach | Beziehungsmarketing | Relationship marketing |
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