Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Year of publication: |
2019
|
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Authors: | Kumar, Arvind |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 18.2019, 3, p. 330-348
|
Subject: | youth | brand consciousness | brand loyalty | self-consciousness | purchase decision involvement | PDI | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Markentreue | Brand loyalty | Beziehungsmarketing | Relationship marketing |
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