Studying emotions in business relationships
Year of publication: |
2013
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Authors: | Zehetner, Andreas |
Published in: |
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012. - Red Hook, NY : Curran Associates, ISBN 978-1-62276-539-3. - 2013, p. 63-71
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Subject: | Emotion | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Unternehmenskooperation | Inter-firm cooperation |
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