Studying processes in and around networks
Year of publication: |
2012
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Authors: | Bizzi, Lorenzo ; Langley, Ann |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 2, p. 224-234
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Subject: | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Prozessmanagement | Business process management | Marketingtheorie | Marketing theory | Organisationsforschung | Organizational research |
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