Studying the antecedents and outcome of social media use by salespeople using a MOA framework
Paolo Guenzi, Edwin J. Nijssen
| Year of publication: |
2020
|
|---|---|
| Authors: | Guenzi, Paolo ; Nijssen, E. J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 346-359
|
| Subject: | Social media | Sales | MOA framework | Social Web | Social web | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012322086