Studying the effect of country image on brand equity
Rahman Bozorginia, Mehdi Basirat
| Year of publication: |
2017
|
|---|---|
| Authors: | Bozorginia, Rahman ; Basirat, Mehdi |
| Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 3, p. 1910-1919
|
| Subject: | Mental Image | Brand Equity | Origin Country | Customers | loyalty | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212120