Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation
Year of publication: |
2009
|
---|---|
Authors: | Liu, Qing ; Dean, Angela ; Bakken, David ; Allenby, Greg |
Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 7.2009, 1, p. 69-93
|
Publisher: |
Springer |
Subject: | Hierarchical Bayes | Conjoint | Level effect |
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