Subalterns, empowerment and the failed imagination of markets
Year of publication: |
December 2017
|
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Authors: | Khare, Apoorv ; Varman, Rohit |
Other Persons: | Belk, Russell W. (contributor) ; Ghoshal, Tanuka (contributor) ; Viswanathan, Madhu (contributor) ; Karnani, Aneel Gobindram (contributor) |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 17/18, p. 1593-1602
|
Subject: | Base of the pyramid | subsistence marketplaces | poverty | subaltern | neoliberalism | ideology | Wirtschaftsliberalismus | Economic liberalism | Armut | Poverty | Armutsbekämpfung | Poverty reduction | Subsistenzwirtschaft | Subsistence economy | Entwicklungsländer | Developing countries |
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