Subliminal advertising and its ethical dimensions in the social media age
Meral Elci; Arzu Sert
| Year of publication: |
2015
|
|---|---|
| Authors: | Elci, Meral ; Sert, Arzu |
| Published in: |
Handbook of research on effective advertising strategies in the social media age. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8125-5. - 2015, p. 368-387
|
| Subject: | Werbepsychologie | Psychology of advertising | Ethik | Ethics | Online-Marketing | Internet marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011283739