Branddigital : simple ways top brands succeed in the digital world
Allen P. Adamson
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Adamson, Allen P. |
| Publisher: |
New York, NY : Palgrave Macmillan |
| Subject: | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 274 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | The importance of relevant differentiation -- The importance of delivering on your brand promise -- The importance of a simple idea -- The importance of a clear brand voice -- The importance of following the customer's journey -- Stop, look and listen : get insights about your digital audience -- Call attention to what makes your brand relevantly different -- Keep your brand's promise -- Start with a simple idea -- Establish a clear brand voice -- Identify where you can play to win -- The top ideas to remember 0808 |
| ISBN: | 978-0-230-60604-3 ; 0-230-60604-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003688580