Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach
Year of publication: |
2007
|
---|---|
Authors: | Pousttchi, Key ; Wiedemann, Dietmar Georg |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
-
Kirstein, Roland, (2004)
-
Kirstein, Roland, (2003)
-
Strelow, Andreas, (2004)
- More ...
-
Abrechnung mobiler Dienste im Mobile-Payment-Referenzmodell
Pousttchi, Key, (2005)
-
Pousttchi, Key, (2005)
-
Pousttchi, Key, (2006)
- More ...