Success factors of new health-care services
Kostis Indounas and Aggeliki Arvaniti (Department of Marketing and Communication, Athens University of Economics and Business, Athens, Greece)
| Year of publication: |
2015
|
|---|---|
| Authors: | Indounas, Kostis ; Arvaniti, Aggeliki |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 7, p. 693-705
|
| Subject: | Service innovation | Product development | Services | Erfolgsfaktor | Success factor | Innovation | Dienstleistung | Produktentwicklung | New product development | Gesundheitswesen | Health care system | Dienstleistungssektor | Service industry | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-04-2014-0541 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416926