Successful complaint handling on social media predicts increased repurchase intention : the roles of trust in company and propensity to trust
Year of publication: |
2024
|
---|---|
Authors: | Istanbulluoglu, Doga ; Sakman, Ezgi |
Published in: |
European management journal. - Amsterdam [u.a.] : Elsevier Science, ISSN 0263-2373, ZDB-ID 2013159-8. - Vol. 42.2024, 1, p. 11-22
|
Subject: | Online complaint handling | Personality psychology | Propensity to trust | Social media | Trust in company | Social Web | Social web | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Online-Marketing | Internet marketing |
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