Successful innovations driven by customer relationship management
Year of publication: |
2004
|
---|---|
Authors: | Krafft, Manfred ; Krieger, Katrin |
Published in: |
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday. - Wiesbaden : Gabler, ISBN 3-409-12627-9. - 2004, p. 209-226
|
Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration |
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