Successful SME web design through consumer focus groups
Year of publication: |
2011
|
---|---|
Authors: | Küster, Inés ; Vila, Natalia |
Published in: |
International journal of quality & reliability management. - Bingley : Emerald Group Publishing Limited, ISSN 0265-671X, ZDB-ID 51787-2. - Vol. 28.2011, 2, p. 132-154
|
Subject: | KMU | SME | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
-
Small and medium enterprises web page design : a qualitative study
Vila, Natalia, (2012)
-
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva, (2014)
-
Key factors in successful online grocery retailing : empirical evidence from Tokyo, Japan
Hirogaki, Mitsunori, (2015)
- More ...
-
Küster, Inés, (2016)
-
Orientation response in low‐fat foods : Differences based on product category and gender
Küster, Inés, (2021)
-
Teaching media and methods in marketing : European and North American Universities
Vila, Natalia, (2009)
- More ...