Successfully doing business/marketing in Eastern Europe
by V. H. Manek Kirpalani, Lechoslaw Garbarski, and Erdener Kaynak
| Year of publication: |
2008 ; 1. publ.
|
|---|---|
| Other Persons: | Kirpalani, Vishnu H. (contributor) ; Garbarski, Lechosław (contributor) ; Kaynak, Erdener (contributor) |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Systemtransformation | Economic transition | Marketing | Osteuropa | Eastern Europe | Internationales Management |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVI, 226 S. graph. Darst., Kt. |
|---|---|
| Series: | Routledge studies in international business and the world economy. - London [u.a.] : Routledge, ISSN 1359-7930, ZDB-ID 1394896-9. - Vol. 46 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Enth. 10 Beitr. Central Eastern Europe, Russia and the Ukraine : economic and socio demographic / by V.H. Manek Kirpalani Regional economic and marketing structure / by V.H. Manek Kirpalani Consumer behavior / by L. Garbarski Industrial policy / by A. Nowak and V.H. Manek Kirpalani Marketing evolution in transition economies / by R. Glowacki and G. Karasiewicz Education evolution : the case of Leon Kozminski Academy of Entrepreneurship and Management / by L. Garbarski Product cases from Eastern Europe / by V.H. Manek Kirpalani and Leon Kozminski The Stockmann Department Store penetration of Russia / by H. Seristo NK Cables invades Eastern Europe / by Peter Gabrielsson and Mika Gabrielsson Shadow economy : the Hungarian case / by Istvan Molnar and Pal Belyo. 0811 |
| ISBN: | 0-7890-3272-4 ; 0-203-88570-8 ; 978-0-7890-3272-0 ; 978-0-203-88570-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003721991