Successfully doing business marketing in Eastern Europe
by V.H. Manek Kirpalani, Lechoslaw Garbarski, and Eredener Kaynak
| Year of publication: |
2009
|
|---|---|
| Authors: | Kirpalani, V. H. ; Garbarski, Lechosław ; Kaynak, Erdener |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 226 S. : Kt. |
|---|---|
| Series: | Routledge studies in international business and the world economy. - London [u.a.] : Routledge, ISSN 1359-7930. - Vol. 46 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7890-3272-0 ; 0-7890-3272-4 ; 978-0-203-88570-3 ; 0-203-88570-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004958376