Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Johan van Rekom and Gabriela Sinai
| Year of publication: |
2013
|
|---|---|
| Authors: | Rekom, Johan van ; Sinai, Gabriela |
| Published in: |
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century. - London [u.a.] : Routledge, ISBN 978-0-415-66209-3. - 2013, p. 119-129
|
| Subject: | Markenimage | Brand image | Öko-Produkt | Sustainable product | Waschmittelindustrie | Detergent industry | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781994