Measuring and managing the essence of a brand personality
Year of publication: |
2009
|
---|---|
Authors: | Rekom, Johan van ; Jacobs, Gabriele ; Verlegh, Peeter W. J. |
Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 144-156
|
Subject: | Markenimage | Brand image | Messung | Measurement | Markenführung | Brand management |
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