Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling ; mit 20 Tabellen
Yvonne von Bischopinck; Michael Ceyp
| Year of publication: |
2007
|
|---|---|
| Authors: | Bischopinck, Yvonne von ; Ceyp, Michael H. ; Ceyp, Michael |
| Publisher: |
Berlin : Springer |
| Subject: | Globetrotter-Ausrüstung <Hamburg> | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Digitale Güter | Digital goods | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Theorie | Theory | Deutschland | Germany | Direktmarketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 340 S. Ill., graph. Darst. 235 mm x 155 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. [323] - 334 |
| ISBN: | 3-540-70862-6 ; 978-3-540-70862-9 |
| Classification: | Marketing ; Webentwicklung, Webanwendungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003408652