Super Bowl: a case study of buzz marketing
Iris Mohr
| Year of publication: |
2007/08
|
|---|---|
| Authors: | Mohr, Iris |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 1, p. 33-39
|
| Subject: | Profisport | Professional sports | Fernsehprogramm | Television programme | Event-Marketing | Event marketing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003678066