Super Bowl Ads
Year of publication: |
2018
|
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Authors: | Hartmann, Wesley R. ; Klapper, Daniel |
Publisher: |
[S.l.] : SSRN |
Subject: | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects | Fernsehwerbung | Television advertising | Profisport | Professional sports | Sportmarketing | Sports marketing |
Extent: | 1 Online-Ressource (42 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 1, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2385058 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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