Conspicuous consumption behavior : cultural dimensions, implications, and future research
Wan Nurisma Ayu Wan Ismail; Norhayati Zakaria; Asmat-Nizam Abdul-Talib
| Year of publication: |
2014
|
|---|---|
| Authors: | Wan Nurisma Ayu Wan Ismail ; Zakaria, Norhayati ; Asmat Nizam Abdul Talib |
| Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 66-77
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Reputation | Luxusgüter | Luxury goods | Kulturelle Identität | Cultural identity | Asien | Asia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211707