Supermarket Pricing Strategies
Year of publication: |
2008
|
---|---|
Authors: | Ellickson, Paul B. ; Misra, Sanjog |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 27.2008, 5, p. 811-828
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | EDLP | promotional pricing | positioning strategies | supermarkets | discrete games |
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