SUPPLIER INNOVATIVENESS AND SUPPLIER PRICING: THE ROLE OF PREFERRED CUSTOMER STATUS
Year of publication: |
2011
|
---|---|
Authors: | SCHIELE, HOLGER ; VELDMAN, JASPER ; HÜTTINGER, LISA |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 15.2011, 01, p. 1-27
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Open innovation | early supplier integration | pricing | preferred customer | customer attractiveness | supplier innovativeness |
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