Supplier satisfaction in buyer-supplier relationships : assessment from supplier perspective
Year of publication: |
2021
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Authors: | Ganguly, Kunal K. ; Roy, Santanu |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 28.2021, 3, p. 247-264
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Subject: | buyer-supplier relationships | partial least squares path modeling | supplier perspective | Supplier satisfaction | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain | Partielle kleinste Quadrate | Partial least squares | Lieferantenbewertung | Supplier evaluation | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model |
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