Supply chain decisions considering heterogeneous consumer greenness preference and reservation utilities
YuHang Zhang, Ying Wang
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, YuHang ; Wang, Ying |
| Published in: |
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5726, ZDB-ID 2425005-3. - Vol. 12.2019, 1, p. 1-21
|
| Subject: | Bargaining Power | Consumer Greenness Preference | Reservation Utility | Supply Chain Decision | Willingness-to-Pay | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Zahlungsbereitschaftsanalyse | Willingness to pay | Entscheidung | Decision | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSCM.2019010101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011996967