Suremballage : nécessité ou gaspillage ? Les préoccupations écologiques et pratiques des consommateurs à l’égard des suremballages

Whereas regulations incite companies to reduce over-wrappings, some of them still favour marketing to environmental considerations by over-packaging products. Nevertheless, according to the literature consumers are more and more ecologically concerned. Therefore addressing the issue of consumers’ practices towards over-wrapping and consumers’ acceptability of their removal may enrich consumer behaviour research. Thanks to a qualitative study with both observation and interviews, this paper aims at having a better understanding of their reactions to over-packaging reduction. We propose a typology of consumers’ perceptions towards over-packaged products and offer several managerial implications for manufacturers implementing over-wrapping reduction strategies. A conceptual model is also suggested.