Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks
| Year of publication: |
2008
|
|---|---|
| Authors: | Srinivasan, Raji ; Lilien, Gary L. ; Rangaswamy, Arvind |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 25.2008, 2, p. 119-129
|