Survival of manufacturing firms in Fortune 500 : the roles of marketing capital and R&D capital
Gautham Gopal Vadakkepatt, Venkatesh Shankar, and Rajan Varadarajan
Year of publication: |
2010
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Authors: | Vadakkepatt, Gautham Gopal ; Shankar, Venkatesh ; Varadarajan, Rajan |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2010, 3, p. 45-95
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